During the height of the 2020 pandemic lockdown, the Right Hand Events team took the time to improve their skills. During this downtime, our Vice President, Jaci Feinstein, took the Digital Event Strategist (DES) course and certification from Professional Convention Management Association (PCMA).

What is DES? The purpose of the DES certification is to give planners the tools to properly plan, produce, and measure digital and hybrid events from start to finish. It also guides on how to monetize digital events through pricing and sponsorship strategies and how to evaluate and select a technology platform that will best meet your event goals and needs.

Who can apply to take the certification? Anyone can apply to take the course and be certified! However, the course is meant for individuals who are looking to create digital strategies, selecting the best technology for the event, and/or who are producing the digital event behind-the-scenes.  

What does the certification consist of?: The DES course is a six week self-paced program with one hour of live (virtual) class time with your fellow DES peers, led by an industry expert.

The course modules include relevant subjects like: creating a business and monetization plan, how to create engaging content, technology and production, how to market a digital event and social media tools, and how to measure and meet your ROI.

Each module consists of an hour-long live class with an expert and a quiz leading up to a final exam that you must pass to earn the certification. 

What are the outcomes after receiving the certification?: Earning the DES certification has given the Right Hand Events team the insight, knowledge, and confidence to speak to clients and event stakeholders on how we can produce an effective digital event and how success will be measured. The DES course material and assets are available after the course is over to reference.    

If you are interested in learning more about the DES certification or applying for the next course, learn more HERE.